Frederico Cruz Jesus is Invited Assistant Professor at the NOVA Information Management School (NOVA IMS), Portugal. His research interests include the digital divide, business process management, the adoption of technological innovations by individuals and firms, and the use and value of business analytics. He has papers published in journals including Information & Management, Computers in Human Behavior, Government Information Quarterly, Information Systems Frontiers, Future Generation Computers Systems, and Journal of Global Information Management.
Since finishing his B.Sc., he has been an enthusiastic analytics´ professional, having undertaken several roles in this area. He started his professional path in the retailing area at Jerónimo Martins, then moved to the banking industry (Barclays Bank) as a SAS Analyst, and then to the insurance sector (Allianz Portugal), where he developed the CRM area in cooperation with Allianz Spain. Presently, his projects in the Analytics field are carried out as an independent consultant.