Carmen Lages

Professora Associada com Agregação (Nova SBE)

carmen.lages@novalaw.unl.pt
Nota Biográfica | Experiência Pedagógica | Publicações | Áreas de Investigação

Professora Associada com Agregação na Nova SBE.

Carmen doutorou-se em Marketing pela Warwick Business School, Inglaterra.

A investigação de Carmen tem sido publicada em revistas como o Journal of Business Ethics, Sociology of Health & Illness, Journal of Business Research, Journal of International Marketing, Industrial Marketing Management e European Journal of Marketing.

Cofundadora do Leadership for Impact Centre e Diretora Académica do respetivo Programa Leapfrog.

  • Docência atual (apenas ao nível de Mestrado):  Marketing (MLM)
  • Marketing Across Cultures
  • Social Marketing
  • Services Marketing

Top 5:

  • Lancastre, Filipa, Lages, Carmen, Santos, Filipe (2024). “Social entrepreneurship as a family resemblance concept with distinct ethical views“. Journal of Business Ethics, 191, 611-632.
  • Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2023). “Complementary and alternative medicine legitimation efforts in a hostile environment: The case of Portugal“. Sociology of Health and Illness, 45 (4), 890-913.
  • Bicho, Marta, Nikolaeva, Ralitza, Ferreira, Fernando A.F., Lages, Carmen (2022). “Perceived success of hybrid microorganizations in a contested category“. Journal of Small Business Management, 60 (4), 859-891.
  • Dias, José António, Dias, José G., Lages, Carmen (2017). “Can negative characters in soap operas be positive for product placement?”. Journal of Business Research, 71, 125-132.
  • da Silveira, Catherine, Lages, Carmen, Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66 (1), 28-36.

Os interesses de investigação atuais incluem o papel do marketing no Empreendedorismo Social e Impacto Social, e na obtenção de legitimidade por parte de categorias de mercado marginalizadas (como, por exemplo, a MAC, Medicina Alternativa e Complementar). Investigadora Principal (PI) do projeto financiado pela FCT intitulado “Choosing a Business Model in the Social Entrepreneurship Context”.