Carmen Lages
Associate Professor with "Agregação" (Nova SBE)
Associate Professor “with Agregação” at Nova SBE.
Carmen received her PhD in Marketing from Warwick Business School, England.
Carmen´s research has been published in journals such as the Journal of Business Ethics, Sociology of Health & Illness, Journal of Business Research, Journal of International Marketing, Industrial Marketing Management and European Journal of Marketing.
Co-founder of the Leadership for Impact Centre and Academic Director of its Leapfrog Program.
- Current teaching (only Masters level): Marketing (MLM).
- Marketing Across Cultures
- Social Marketing
- Services Marketing
Top 5:
- Lancastre, Filipa, Lages, Carmen, Santos, Filipe (2024). “Social entrepreneurship as a family resemblance concept with distinct ethical views“. Journal of Business Ethics, 191, 611-632.
- Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2023). “Complementary and alternative medicine legitimation efforts in a hostile environment: The case of Portugal“. Sociology of Health and Illness, 45 (4), 890-913.
- Bicho, Marta, Nikolaeva, Ralitza, Ferreira, Fernando A.F., Lages, Carmen (2022). “Perceived success of hybrid microorganizations in a contested category“. Journal of Small Business Management, 60 (4), 859-891.
- Dias, José António, Dias, José G., Lages, Carmen (2017). “Can negative characters in soap operas be positive for product placement?”. Journal of Business Research, 71, 125-132.
- da Silveira, Catherine, Lages, Carmen, Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66 (1), 28-36.
Current research interests include the role of marketing in Social Entrepreneurship and Social Impact, and in obtaining legitimacy by marginalized market categories (as for example CAM, Complementary and Alternative Medicine). PI of FCT funded project titled “Choosing a Business Model in the Social Entrepreneurship Context”.